Austin Peay State University Partners with Law of Athlete Partners to Launch the Elite Leadership Institute for Student-Athletes

Washington D.C. – March 2025 – Austin Peay State announced its partnership with Law of Athlete to establish the Elite Leadership Institute (ELI), an premier cohort program aimed at empowering student-athletes through leadership development, personal growth, and life skills training. This program is accessible through a selective nomination process, allowing coaches and administrators to recommend student-athletes who demonstrate exceptional potential and dedication. This groundbreaking initiative is backed by a prestigious NCAA grant, awarded to APSU in recognition of its commitment to student-athlete development.

The Elite Leadership Institute will provide a dynamic, immersive experience for APSU student-athletes, featuring a curriculum that emphasizes personal and professional growth through interactive workshops and expert-led sessions. 

Founder of Law of Athlete, Deonte Holden, expressed his excitement about the collaboration with APSU: "At Law of Athlete, we believe in the power of holistic athlete development. Our goal with the Elite Leadership Institute is to equip APSU’s student-athletes with the skills they need to excel not only in their sport but in all aspects of their lives. We’re thrilled to partner with a forward-thinking institution like Austin Peay to make this vision a reality. Having the program supported by the NCAA shows the value of this initiative, and we're excited to make a lasting impact."

The Elite Leadership Institute also provides APSU student-athletes with access to Law of Athlete’s additional resources, including personalized coaching, mentoring, and a variety of educational tools to help them navigate the challenges of being a student-athlete.

Kristal McGreggor, Ph.D., Associate Director of Athletics for Student-Athlete Success at APSU, added: "The Elite Leadership Institute is a game-changer for our student-athletes. Through this partnership, we are providing them with valuable opportunities for growth that extend far beyond the playing field. We’re excited to see the impact this program will have on their lives and future careers."

The inaugural Elite Leadership Institute conference took place on January 19, 2025, with additional curated experiences and a graduation ceremony planned for the Spring 2025 semester. This collaboration reflects APSU’s ongoing commitment to student-athlete success, aligning with Law of Athlete’s mission to enhance athlete development and empower the next generation of leaders.

For more information about the Elite Leadership Institute and how it supports APSU student-athletes, please contact:

Contact Information:
Law of Athlete
Email: contact@lawofathlete.com
Website: www.lawofathlete.com

About Law of Athlete:
Law of Athlete is a holistic athlete development brand that transforms our guiding philosophy into impactful, athlete-centric experiences. We specialize in educational programming, including workshops, custom curriculum design, and other development programs for high schools, colleges, and professional sports organizations. Our mission is to elevate athlete development by equipping athletes with the resources and support needed to maximize their potential. 

About Austin Peay State University:
Austin Peay State University, located in Clarksville, Tennessee, is home to a vibrant and diverse community of students, including a robust athletics program. APSU is committed to fostering academic and athletic excellence, with a focus on developing well-rounded leaders for the future.