Cleveland, Ohio – At the 6th Annual Hyer Merit Association Awards (HMAS), Deonte Holden walked away with one of the night’s most meaningful honors: the Viewers Choice Award, solidifying his rising influence as a visionary leader, entrepreneur, and change-maker.
Premiered exclusively on Amazon Prime Video, this year's HMAS ceremony celebrated outstanding individuals across entertainment, technology, fashion, health & wellness, and small business. Since its launch in 2018, the HMAS has become more than just an award show—it’s a platform dedicated to honoring those using their passions to build a better world.
Deonte Holden was nominated for two major honors:
– Extraordinary Visionary
– Viewers Choice (the only category voted on by the public)

While both nominations reflected his incredible impact, it was the support of the people that earned him the Viewers Choice award, highlighting the deep connection he has cultivated with his community and the respect he continues to garner across industries.
A former Division I athlete turned founder and multi-brand entrepreneur, Deonte is known for his unwavering dedication to personal growth, athlete development, and purpose-driven innovation. Through ventures like Law of Athlete and Gaveen, consistently challenges the norm while creating space for others to grow, shine, and lead.